Hi there, my name is Sasha Krichevtsova,
and I am a Creative & Art Director



Can serve a dual role — one part team leader, one part designer. This requires a hands-on approach in both cases and a very agile mind — balance fulfilling the needs of the department, the designers, and their individual workload simultaneously.


Have an ability to combine creative artistry and strategic thinking drive. Intuitively adapt to new technologies and innovative processes while ensuring compliance with corporate standards.


Do solid success directing and implementing broad range of design projects, from conception to launch. Readily translate business requirements into effective advertising campaigns.


2017 — today
Creative Consultant

2016 — 2019
5nine Software
Creative Director, UI Designer & Usability Consultant

2011 — 2016
Veeam Software
Creative Director

2010 — 2011
Veeam Software
Creative Services Manager

2009 — 2010
Veeam Software
Senior Graphics Designer

2008 — 2009
Graphics Designer

2006 — 2008
Interactive Designer

2004 — 2006
Falk AG
Web Designer & Frontend Developer


Chris Beckles

?What If! Innovation partners

Alexandra is a highly experienced, gifted, proactive and tireless Digital talent. Her passion for good design is evident from the first meeting. In the role of Creative Director for Veeam Software, her attention to detail, sense of aesthetics and pursuit of excellence in user centric design make her a powerful asset in any business.

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Alexandra has been a valued part of the EMEA creative team for Google Marketing since July 2008. She responded excellently to being our most remote collaborator (based in St Petersburg) and worked thoroughly on web, Flash and video projects without direct oversight form London. She’s more than capable of managing a project from start to finish.

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Tom Uglow

Creative Director

Maxim Ivanovs

VP, Corporate Information Systems
Veeam Software

Absolutely THE BEST web designer! If you need to create something and you imagine it in your head – Alexandra will make it 5 times better! She can do everything from printed works to WEB UI design. In addition to that she can manage a team that provides creative services for the global organization.

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Alexandra has a great balance of business, technical, and design sense that has allowed her to produce very high quality results for Veeam Software. She moves with ease between the purely creative aspects of the job and the structural issues, such as hiring and managing a team, creating our style guide, and implementing an online task system that was emulated by several other groups because it works so well.

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Carrie Reber

B-to-B tech marketing & communication